About Us


Welcome to Performance Longboarding!

My name is JJ Slack, and I opened Performance Longboarding in the Spring of 2011.

2018 marks 36 years that I’ve been selling Surfboards, Skateboards, Snowboards, and Longboards. I began working at my local Surf Shop at the age of 14 and haven’t stopped sharing the stoke since.

In 1996 I moved from Florida to Salt Lake City to open Snowboard & Skateboard shops. Leaving the ocean was not easy, but the pursuit of powder needed to happen. Sector 9 had just recently come into being, and the flexible Cosmic Series was my weapon of choice. Longboarding was an absolute life-saver when there was no snow or ocean to be had.

Fast forward 10 years and the ride quality of Longboards really started popping off. Brands like Landyachtz pioneering big mountain riding, Loaded bringing powder turns to pavement, and Abec 11 providing higher rebound wheels and next level traction to the scene. Performance Longboarding hatched in my mind, and it was only a matter of time before I would make it a reality.

To say I’m a Longboard advocate would be an understatement. At 50 years old I can say with 100% certainty that there’s nothing more accessible and dynamic on planet earth than a Longboard. Think about it. Stand at your front door and look at what’s right in front of you. No car allowed. What are your choices? See what I’m saying? The easiest most dynamic adventure from the front door is absolutely a Longboard, and every human being should own one!

I don’t care how old are, if you don’t own a longboard you’re blowing it. And if you used to skate as a 'kid' but are too busy adulting now, you’re blowing it even more! Longboarding has never been better and I'm here to help you.

Whether you choose to get a longboard from Performance Longboarding, or somewhere else, I would urge you to pull the trigger. I promise you won’t regret it!

If there’s anything I can do to help you along, please don’t hesitate to get in touch.

Thanks a bunch for stopping by, and stay young out there… : )

JJ Slack / Performance Longboarding







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